So, how come OaYeah! pancakes are so much less harmful to the environment than regular*ready-to-eat pancakes made from cow’s milk? We’ve teamed up with Carboncloud, THE experts in calculating the climate footprint of food products, to show you how it works.
The climate footprint of our pancakes is shown in kilograms of CO2e per kilogram of packaged food product. To determine this footprint, we need to look at the life cycle of the product – from the farm all the way to the supermarket shelf, taking the ingredients, production, transport and packaging into account.
We have a Life Cycle Assessment (LCA) specialist who processes the footprint calculations in a tool based on a biophysical model that has been developed during more than 20 years of scientific accomplishments. And this is where CarbonCloud comes in as they own this tool. After we’ve completed the calculations, CarbonCloud verifies them.
Farm to shelf:
Farm to shelf:
Now, there are two more things you need to know about these calculations:
- They are not set in stone as we will continue to improve how we measure our product’s footprints.
- They only include the steps from farm to shop. So it doesn’t cover the last step of the product. That’s because we don’t know how it’s transported to your kitchen and if you are recycling the packaging or not. That means that you have a role to play in this story too when it comes to the climate impact of the product’s after-shop life!
Read more about what CarbonCloud does on their website
* We’ve compared the OahYeah! Pancakes with conventional pancakes that are packaged and transported in a similar way, but are obviously developed with a different recipe and production method. While our production method is similar to the one used to develop conventional pancakes, there is one huge difference and that is of course our homemade oat drink which requires a whole different approach than simply adding cow’s milk.